If you have a successful business, but you want it to create more value, we can help you transform it to what you always knew it could be. Passion and effort will only take a business so far. Learn the skills you need to refine your business without spending more time at work.

Hi, We are Lou Banach & Jeff Rasmussen


Lou D. Banach

Servant Leader, Bank Executive, Author and Professional Speaker

Lou Banach is a Group Senior Vice President and a Segment Executive at Associated Bank. He has more than 30-years of business and banking experience. Currently, he is a Trustee for the Milwaukee-based Wisconsin Public Policy Forum, focused on regional government accountability. He earned an MBA from Penn State University, and he holds a bachelor’s degree from the University of Iowa. He was a three-time All-American at Iowa and, during 1984, Lou won a gold medal in the highly regarded 1984 Olympic Games, Los Angeles. Additionally, Mr. Banach served 6 years in the U S Army, including three years active duty at United States Military Academy. Lou is a published author of The New Breed: Living Iowa Wrestling and co-authored with his brothers a recent book entitled Uncommon Bonds: A Journey in Optimism . Lou currently lives near Oconomowoc, Wisconsin with his wife and three children. Their family has two dogs, Harvey and Nala.

Jeff Rasmussen

Recovering CPA, Business Owner, Author and Speaker/Trainer

Jeff Rasmussen refers to himself as a recovering CPA with a short attention span. He is currently the President of Fairway Auto Care Center and the principle consultant for Fairway Business Advisors. He is living proof of the importance of working on the business instead of just in the business. Jeff's 35-year business career spans the disciplines of finance, operations, quality, sales & marketing and business ownership. He has worked for a $ billion corporations as well as start-ups. Jeff is an avid fisherman, hunter and Christ follower. He is blessed to be married to an extremely patient wife, Elaine, who is an ESL teacher. Jeff and Elaine have two adult sons and belong to a highly energetic German Short-haired Pointer named Nelli. Jeff and Elaine live in Cameron, WI.